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Mission & Organization


The Center for Tire Research vision is to provide the forum for industry/university cooperative research on the further development, validation, and industrial implementation of the emerging technologies of tire materials, manufacturing, modeling, and testing.

CENTIRE will provide first class technology development, research, and test solutions to tire, automotive, and road transportation companies through modeling, analysis, and demonstration of integrated solutions and systems.

  • To advance, develop and promote research into the principles and technology of tire science and engineering through research, development, education, and technology exchange among academic, industry, and government entities;
  • To increase the quantity and quality of the professionals prepared to work in the area;
  • To involve the faculty of the University(s) in research in areas of common interest to Sponsors and the University(s);
  • To perform research that will allow tire companies to be competitive in the world economy


The following goals were established to accomplish the Center’s mission:

  • Promote close interaction among VT and Akron researchers to develop an interdisciplinary research program in materials and processing with emphasis on developing new areas of tire technology such as nanostructured particles and surfaces
  • Forge collaborative research alliances with outstanding researchers from other universities to bring in talent and expertise to compliment the Center’s Research
  • Develop new science, technology and novel concepts to help the tire industry leap into the future
  • Serve as an in-depth, expert resource for tire science and technology
  • Transfer and exchange knowledge/technology and inventions to the Center’s industrial members and Federal Government supporters
  • Contribute to tire science education, by training and educating students including providing them exposure to industrial technology and industrial research procedures
  • Become a focal point for networking in tire and allied areas of science and technology for exchange of ideas and to identify global needs and opportunities.

The CENTIRE vision and mission statements and goals guide the future direction of the Center’s research program.


The organization and management structure provides (1) strong interaction and collaboration among VT and Akron research components and (2) involves each of the Center’s combined research faculties and participating members in as much of the decision making process as possible. The policy and research decisions are consistent with the policies of the two parent Universities and the spirit of cooperative research. Within these constraints, the faculty and participants, acting in-concert, determine the research activities, policies, and future directions of the Center. Figure 1 shows the organization chart as suggested by NSF.